Ghost Writer and Editor Branding and Web Design

Completed For:

Role:

Liz Morrow

Web Designer

Responsibilities:

Tools Used:

Web Design, Image Selection, Brand Identity

Squarespace, Canva, Illustrator, Photoshop

Objective

Liz is a ghost writer who was looking to take her services to the next level. She needed a logo and website that showcased she was an expert in her field. She was looking for a simple and easy to navigate to advertise her services as well as to integrate with Convert Kit to help her stay on top of her digital marketing.

Obstacles

She didn’t have a brand identity which would help give her website and socials consistent appearance and messaging, so we needed to work together to build that before her website.

Solution

I worked with Liz to design her logo and brand colors and give her the different files so she could use her logo in a variety of formats and uses.

The Process

Step One

She completed the onboarding client questionnaire so I could get an in depth understanding of their business and website goals as well as see inspiration brands and websites, so I had a better understanding of the aesthetic she was looking for.

Step Two

We met for a strategy meeting walking through his responses to make sure I had a proper understanding of her needs followed by a content organization plan.

Step Three

We worked together in phases. I would complete a few pages at a time to make sure we were able to focus on core pieces of the project at once as well as to not overwhelm during the web design process.

Step Four

Finally, we did an audit, spruced up the SEO settings, and launched her website!

"Olivia is the best! I had no idea what I wanted and just threw a bunch of random ideas and colors at her and she turned it into the website of my dreams. She has a knack for knowing exactly what her clients want. Also, her customer service is unbeatable. She helped me with every tiny detail and answered every clueless follow up question I had with such kindness. I will definitely hire her for every website need!”

Liz

Writer